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2018 Saw Fewer Traffic Deaths, but GHSA Emphasizes There’s Still Work to Be Done

While pleased to note progress in reducing alcohol-related, speeding-related and motorcyclist fatalities in 2018, the Governor’s Highway Safety Association (GHSA) was nevertheless alarmed by a spike in pedestrian and bicyclist fatalities. According to data provided by the National Highway Safety Administration, 36,560 people were killed in traffic crashes in 2018. This represents a 2.4% drop in fatalities, and a decline in 2019 would mark three years straight of fewer fatalities. However, pedestrian and bicyclist deaths increased by 3.4% and 3.6%, respectively. GHSA’s annual pedestrian safety report offered preliminary data for 2018, outlined contributing factors to this concerning trend and promised strategies to counteract. According to the report, most pedestrian deaths in 2017 occurred at night (75%) and on local streets. 18% were at an intersection, with an additional 8% being intersection-related. “Redflex is committed to making roadways safer for everyone including drivers, passengers, pedestrians and bicyclists,” says Jane Prosch-Jensen, Vice President of Government Relations at Redflex. “This troubling increase in pedestrian deaths emphasizes the need for preventative measures that include advanced technology and smart policy. In the organization’s annual report, GHSA recommended a combination of enforcement, engineering, education and emergency medical response to reduce and hopefully one day eliminate all pedestrian fatalities. Redflex’s automated enforcement solutions help deter dangerous driving behaviors, such as red-light running and speeding, ultimately making roadways safer for communities across the globe. Further, automated enforcement serves as a serious reminder of the risks of distracted driving. This technology can capture images and video across multiple lanes, even in low light or adverse weather conditions. Learn more about Redflex’s road safety solutions.